Social marketing: behavior change for social good

Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners thr…

Digital marketing : foundations and strategy

Zahay/Labrecque/Reavey/Roberts' Digital marketing foundations and strategy, 5th edition provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to pro…

Marketing: an introduction

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…

Principles of marketing

Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework

Marketing communications

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field

Platform revolution: how networked markets are transforming the economy and h…

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value

Aktivitas Komunikasi Pemasaran PT. Astra Graphia Tbk. melalui Website dalam M…

Penelitian ini menjelaskan tentang aktivitas komunikasi pemasaran yang dilakukan oleh PT Astra Graphia Tbk pada era digital dalam meningkatkan brand awareness perusahaan berdasarkan teori tingkatan awareness David Aaker. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bagaimana aktivitas website Astragraphia Document Solution dalam meningkatkan brand awareness terhadap perusahaan…

Managing customer relationships : a strategic framework

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.

Customer relationship management: concepts and technologies

Edition

2nd.ed

ISBN/ISSN

9780080949611

Collation

523 p

Series Title

-

Call Number

[ITP-LIB-348]

Brand portfolio strategy: creating relevance, differentiation, energy, levera…

In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, Cit…