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Subject : "Marketing"

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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Author(s) : Carlos J. Torelli -

Edition :

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Marketing Communications Integrating offline and online with social media

Author(s) : Paul R Smith - Ze Zook -

Edition : 5th Ed

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Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding

Author(s) : Hatch, Mary Jo. - Schultz, Majken. -

Edition : 1st ed.

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Balanced brand: how to balance the stakeholder forces that can make or break your business

Author(s) : Foley, John - Kendrick, Julie. -

Edition : 1st ed.

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Author(s) : Clow, Kenneth E. - Baack, Donald. -

Edition : 9th ed.

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E-commerce 2017: business, technology, society

Author(s) : Laudon, Kenneth C. - Traver, Carol Guercio -

Edition : 13th ed

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The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

Author(s) : Scott, David Meerman -

Edition : 7th ed

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Customer relationship management : how to turn a good business into a great one!

Author(s) : Roberts-Phelps, Graham -

Edition :

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Digital marketing strategy: an integrated approach to online marketing

Author(s) : Kingsnorth, Simon -

Edition : 2nd ed

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Principles of marketing

Author(s) : Armstrong, Gary (Gary M.) - Kotler, Philip -

Edition : 18th ed.

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