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Found 1 from your keywords: author=Don Peppers
cover
Managing customer relationships : a strategic framework
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Don PeppersMartha Rogers

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.

Edition
-
ISBN/ISSN
9780471485902
Collation
xi, 516 p. : ill. ; 27 cm.
Series Title
-
Call Number
[TIN-LIB-81]