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Found 5 from your keywords: author=Armstrong, Gary
cover
Marketing: an introduction
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Armstrong, Gary (Gary M.),Kotler, Philip,

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…

Edition
15th Ed.
ISBN/ISSN
9780137476459
Collation
xxiv, 676 pages : color illustrations ; 28 cm
Series Title
-
Call Number
658.8
cover
Principles of marketing
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Kotler, Philip.Armstrong, GaryBalasubramanian, Sridhar

Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework

Edition
19th Ed.
ISBN/ISSN
9781292449364
Collation
768 pages : color illustrations ; 28 cm
Series Title
-
Call Number
658.8 KOT p
cover
Principles of marketing
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Armstrong, Gary (Gary M.)Kotler, Philip

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and …

Edition
18th ed.
ISBN/ISSN
9780135766590
Collation
pages cm
Series Title
-
Call Number
658.8 KOT p
cover
Marketing : an introduction
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Kotler, PhilipArmstrong, GaryOpresnik, Marc O

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Throug…

Edition
14th ed
ISBN/ISSN
9781292294865
Collation
676 pages : illustrations ; 28 cm
Series Title
-
Call Number
658.8 KOT m
cover
Marketing: an introduction
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Kotler, Philip.Armstrong, Gary (Gary M.)

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how…

Edition
Twelfth edition.
ISBN/ISSN
9780133451276
Collation
xxviii, 644 pages : color illustrations ; 28 cm
Series Title
-
Call Number
[MNJ-LIB-49]