Introduction to civil engineering: a student's guide to academic and professi…

uku "Introduction to Civil Engineering: A Student's Guide to Academic and Professional Success" karya S.T. Mau dan Sami Maalouf dirancang khusus sebagai buku teks pengantar sekaligus panduan navigasi akademis dan profesional bagi mahasiswa program studi Teknik Sipil (Bachelor of Science in Civil Engineering). Buku ini memberikan gambaran menyeluruh mengenai cakupan disiplin ilmu teknik sipil…

Marketing research

The Marketing Research Video Series features innovative companies, dynamic thought leaders, and cutting-edge practices. Available in high-definition, these videos help students see how the concepts they learn in class are executed in real-world situations

Marketing research

Edition

7th ed

ISBN/ISSN

9780133074676

Collation

xxix, 459 pages : illustrations ; 26 cm

Series Title

-

Call Number

658.8 BUR m

The brand gap: how to bridge the distance between business strategy and desig…

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

Accounting theory

Accounting Theory 7e is the new edition of this widely respected accounting theory textbook. The new edition has been updated in accordance with ongoing developments the IASB Framework and reporting and disclosure requirements as a consequence of international harmonisation of accounting standards

Advanced accounting

For undergraduate and graduate courses in advanced accounting. Practical learning and real-world application in accountingAdvanced Accounting is an in­-depth guide to accounting that reflects the most up-­to-­date business developments. This comprehensive textbook addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standard…

Accounting Information Systems - 9th Ed

Accounting Information Systems Gain a strong understanding of the accounting information systems and related technologies you'll use in your business career with Hall's leading ACCOUNTING INFORMATION SYSTEMS, 9E. You'll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, sy…

Operations and supply chain management 3rd.ed

Master the fundamental concepts and applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3E by award-winning authors Collier/Evans. This edition balances coverage of both manufacturing and service businesses with the latest updates, an additional new SCM chapter and new discussions that highlight the latest changes in OM and SCM. Clear e…

CSR and sustainability in the public sector

This book focuses on CSR in the public sector, in all its manifestations around the world, in order to consider its application in practice and its connections to sustainable objectives. This book is unique in that all chapters were written by members of the Social Responsibility Research Network. Their ideas have been tested and refined through the feedback given after they were presented at t…

Auditing and assurance services:an integrated approach - 18 Ed.

Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing…