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Found 2 from your keywords: author=Lee, Nancy
Social marketing: behavior change for social good
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners thr…
- Edition
- 6th ed.
- ISBN/ISSN
- 9781544351490
- Collation
- xxiii, 486 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.8 LEE s
Corporate social responsibility: doing the most good for your company and you…
One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.
- Edition
- -
- ISBN/ISSN
- 0471476110
- Collation
- x, 307 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-109]
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