Filter by
Social media management : using social media as a business instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …
- Edition
- 2nd ed
- ISBN/ISSN
- 9783030990930
- Collation
- 1 online resource (xxiii, 275 pages) : illustratio
- Series Title
- -
- Call Number
- 658.8 LOO s
Social media marketing
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
- Edition
- -
- ISBN/ISSN
- 9781292023533
- Collation
- ii, 248 pages : illustrations (colour) ; 28 cm
- Series Title
- -
- Call Number
- 658.872 TUT s
E-commerce 2017: business, technology, society
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airb…
- Edition
- 13th ed
- ISBN/ISSN
- 9780134601564
- Collation
- xliii, 821 pages : color illustrations ; 26 cm
- Series Title
- -
- Call Number
- [TIF-LIB-68]
The new rules of marketing & PR: how to use content marketing, podcasting, so…
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119651604
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.872 SCO n
Digital marketing strategy: an integrated approach to online marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 KIN d
Digital marketing: strategic planning & integration
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a di…
- Edition
- 1st edition.
- ISBN/ISSN
- 9781526426673
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.872 028 546 78 HAN d
Digital marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links mar…
- Edition
- 7th ed
- ISBN/ISSN
- 9781292241579
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.872 028 546 78 CHA d
Social media strategy: marketing, advertising, and public relations in the co…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
- Edition
- 2nd ed
- ISBN/ISSN
- 9781538101360
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 QUE s
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…
- Edition
- -
- ISBN/ISSN
- 9781118119648
- Collation
- xxxii, 366 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 658.872 SCO n
Marketing 4.0: moving from traditional to digital
Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taki…
- Edition
- -
- ISBN/ISSN
- 9781119341208
- Collation
- xix, 184 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 KOT m
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography