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Found 3 from your keywords: author=Kingsnorth, Simon
cover
Digital marketing strategy: an integrated approach to online marketing
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Kingsnorth, Simon,

Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional mar…

Edition
3rd ed.
ISBN/ISSN
9781398605985
Collation
1 online resource
Series Title
-
Call Number
658.876 KIN d
cover
Digital marketing strategy: an integrated approach to online marketing
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Kingsnorth, Simon

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.

Edition
2nd ed
ISBN/ISSN
9780749498085
Collation
1 online resource.
Series Title
-
Call Number
658.872 KIN d
cover
Digital marketing strategy: an integrated approach to online marketing
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Kingsnorth, Simon

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

Edition
1st Ed
ISBN/ISSN
9780749474706
Collation
xiii, 324 pages : illustrations ; 23 cm
Series Title
-
Call Number
[MNJ-LIB-97]