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Found 4 from your keywords: author=Setiawan, Iwan
cover
Marketing 6.0: The Future is Immersive
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Kotler, Philip,Kartajaya, Hermawan,Setiawan, Iwan,

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…

Edition
-
ISBN/ISSN
9781119835387
Collation
vii, 247 p.. : il. ; 23 cm.
Series Title
-
Call Number
685.8 KOT m
cover
Marketing 5.0: Technology for Humanity
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Kotler, Philip,Kartajaya, Hermawan,Setiawan, Iwan,

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…

Edition
-
ISBN/ISSN
9781119668572
Collation
xii, 206 p. : il. ; 23 cm.
Series Title
-
Call Number
658.8 KOT m
cover
Marketing 4.0: moving from traditional to digital
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Kartajaya, HermawanKotler, PhilipSetiawan, Iwan

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taki…

Edition
-
ISBN/ISSN
9781119341208
Collation
xix, 184 pages ; 24 cm
Series Title
-
Call Number
658.8 KOT m
cover
Marketing 3.0: from products to customers to the human spirit
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Kotler, Philip.Kartajaya, HermawanSetiawan, Iwan.

The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in cr…

Edition
-
ISBN/ISSN
9780470598825
Collation
xv, 188 p. : ill. ; 24 cm.
Series Title
-
Call Number
[KOM-LIB-171]