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Found 5 from your keywords: author=Chaffey, Dave
cover
Digital marketing: Strategy, implementation and practice
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Chaffey, Dave,Chadwick, Fiona,

Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…

Edition
8th.ed
ISBN/ISSN
9781292400969
Collation
xxv, 534 pages : illustrations (colour) ; 27 cm
Series Title
-
Call Number
658.87202854678 CHA s
cover
Digital marketing excellence: planning, optimizing and integrating online mar…
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Chaffey, Dave,Smith, P. R. (Paul Russell),

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…

Edition
5th.ed
ISBN/ISSN
978-1-138-19168-6
Collation
xxvii, 660 pages ; 26 cm
Series Title
-
Call Number
658.872 CHA d
cover
Digital Marketing : Strategy, Implementation and Practice
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Chaffey, Dave,Ellis-Chadwick, Fiona,

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

Edition
7th.ed
ISBN/ISSN
9781292241579
Collation
xxx, 545 pages : illustrations (colour) ; 27 cm
Series Title
-
Call Number
658.87202854678 CHA
cover
Digital marketing
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Chaffey, DaveEllis-Chadwick, Fiona

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links mar…

Edition
7th ed
ISBN/ISSN
9781292241579
Collation
pages cm
Series Title
-
Call Number
658.872 028 546 78 CHA d
cover
Digital business and E-commerce management : strategy, implementation and pra…
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Chaffey, Dave

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Edition
5th ed.
ISBN/ISSN
9780273786542
Collation
xxxi, 680 pages : colour illustrations ; 27 cm
Series Title
-
Call Number
658.872 CHA d