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Managing customer relationships : a strategic framework
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
- Edition
- -
- ISBN/ISSN
- 9780471485902
- Collation
- xi, 516 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-81]
Principles of marketing : global edition
elp students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an …
- Edition
- 16th ed
- ISBN/ISSN
- 9781292092485
- Collation
- 731 s. : ill.
- Series Title
- -
- Call Number
- [MNJ-LIB-78]
Thriving in a New World Economy : Proceedings of the 2012 World Marketing Con…
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …
- Edition
- -
- ISBN/ISSN
- 9783319241463
- Collation
- 1 online resource (XXII, 394 p.) online resource.
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- PRO-036
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