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Found 1 from your keywords: author=Plangger, Kirk.
cover
Thriving in a New World Economy : Proceedings of the 2012 World Marketing Con…
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Plangger, Kirk.

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …

Edition
-
ISBN/ISSN
9783319241463
Collation
1 online resource (XXII, 394 p.) online resource.
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
PRO-036