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Managing customer relationships : a strategic framework
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
- Edition
- -
- ISBN/ISSN
- 9780471485902
- Collation
- xi, 516 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-81]
Customer relationship management : how to turn a good business into a great one!
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.
- Edition
- -
- ISBN/ISSN
- 9781854181145
- Collation
- 230 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.812 ROB c
Customer relationship management : concepts and tools
and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, i…
- Edition
- -
- ISBN/ISSN
- 9780080472430
- Collation
- xviii, 359 p. ill. ; 25 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-143]
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