Customer relationship management : how to turn a good business into a great one!

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

Customer relationship management: how to turn a good business into a great one!

Edition

-

ISBN/ISSN

185418119X

Collation

230 p. : ill. ; 22 cm.

Series Title

-

Call Number

[KOM-LIB-144]