Services marketing: people, technology, strategy

Edition

8th ed

ISBN/ISSN

9781944659011

Collation

pages cm

Series Title

-

Call Number

[MNJ-LIB-116]

The social media marketing book

Edition

-

ISBN/ISSN

Dan Zarrella

Collation

vi, 232 p. : ill. ; 16 x 21 cm.

Series Title

-

Call Number

[KOM-LIB-228]

Engage!: the complete guide for brands and businesses to build, cultivate, an…

I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. There are so many tools available to help build your brand online - it's overwhelming. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents …

Social media for business : 101 ways to grow your business without wasting yo…

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals withi…

Property-In

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

MJL-Property-In-001

Ideas in marketing : finding the new and polishing the old : proceedings of t…

Edition

-

ISBN/ISSN

9783319109510

Collation

1 online resource (lxv, 842 pages).

Series Title

-

Call Number

PRO-037

Thriving in a New World Economy : Proceedings of the 2012 World Marketing Con…

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …

Rapid sensory profiling techniques and related methods: applications in new p…

Rapid sensory profiling techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods.

ANALISIS PENGARUH DESAIN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBE…

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Desain, kualitas dan harga yang dilakukan oleh jam tangan merek G-shock buatan casio pada keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dan melibatkan 107 pengguna jam tangan merek G-shock sebagai sampel yang dikumpulkan dengan teknik purposive sampling, dan regresi linier berganda dengan alat bantu so…

STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DENGAN MENGGUNAKAN ANALISIS S…

Salah satu pemicu pertumbuhan pasar lampu di Indonesia adalah meningkatnya populasi sehingga meningkatkan konsumsi listrik domestik. Saat ini sedang terjadi perubahan tren teknologi lampu ke Light Emitting Diode (LED), yang kemudian membawa perubahan dari sisi strategi pemasaran. PT Inti Trada Elektro sebagai master distributor Ledvance Pte. Ltd., merasa perlu untuk merumuskan strategi pemasara…