Creating value: the theory and practice of marketing semiotics research

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineff…

Marketing: real people, real choices

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and wh…

Handbook of media branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …

Services marketing: people, technology, strategy

Edition

8th ed

ISBN/ISSN

9781944659011

Collation

pages cm

Series Title

-

Call Number

[MNJ-LIB-116]

The social media marketing book

Edition

-

ISBN/ISSN

Dan Zarrella

Collation

vi, 232 p. : ill. ; 16 x 21 cm.

Series Title

-

Call Number

[KOM-LIB-228]

Engage!: the complete guide for brands and businesses to build, cultivate, an…

I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. There are so many tools available to help build your brand online - it's overwhelming. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents …

Social media for business : 101 ways to grow your business without wasting yo…

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals withi…

Property-In

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

MJL-Property-In-001

Ideas in marketing : finding the new and polishing the old : proceedings of t…

Edition

-

ISBN/ISSN

9783319109510

Collation

1 online resource (lxv, 842 pages).

Series Title

-

Call Number

PRO-037

Thriving in a New World Economy : Proceedings of the 2012 World Marketing Con…

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …