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Found 1 from your keywords: author=Stuart, Elnora W.
cover
Marketing: real people, real choices
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Solomon, Michael R.Marshall, Greg W.Stuart, Elnora W.

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and wh…

Edition
7th ed.
ISBN/ISSN
9780132176842
Collation
xxiv, 570 p. : col. ill., col. map ; 28 cm.
Series Title
-
Call Number
[KOM-LIB-218]