Mass media research :an introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life

Developing brands with qualitative market research

This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.

Qualitative research methods in public relations and marketing communications

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and crit…

Research design: qualitative, quantitative, and mixed methods approaches

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflectio…

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Bui…

With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…

Marketing Communications Integrating offline and online with social media

Edition

5th Ed

ISBN/ISSN

9780749461942

Collation

-

Series Title

-

Call Number

658.802 POU m

The handbook of crisis communication

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina

Ongoing crisis communication: planning, managing, and responding

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emerge…

The Practice of public relations

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a c…

Managing communications in a crisis

Edition

-

ISBN/ISSN

0566082942

Collation

1 online resource (193 pages)

Series Title

-

Call Number

659.2 RUF m