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Found 2 from your keywords: author=Hawkins, Del I.
cover
Consumer behavior: building marketing strategy
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Hawkins, Del I.Mothersbaugh, David L.Kleiser, Susan Bardi

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with …

Edition
14th.ed
ISBN/ISSN
9781260100044
Collation
pages cm
Series Title
-
Call Number
658.834 2 MOT c
cover
Consumer behavior: building marketing strategy
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Hawkins, Del I.Mothersbaugh, David L.

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Edition
11th ed.
ISBN/ISSN
9780073381107
Collation
xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.
Series Title
-
Call Number
[MNJ-LIB-99]