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Economics of strategy
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts…
- Edition
- 6th ed.
- ISBN/ISSN
- 9781118273630
- Collation
- xxii, 534 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [MM-LIB-027]
Digital marketing strategy: an integrated approach to online marketing
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…
- Edition
- 1st Ed
- ISBN/ISSN
- 9780749474706
- Collation
- xiii, 324 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-97]
Business strategy: a guide to effective decision making
Jeremy Kourdi.
- Edition
- -
- ISBN/ISSN
- 9781861974594
- Collation
- v, 246 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- [POL-LIB-195]
Managerial economics and business strategy
Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the …
- Edition
- 8th ed
- ISBN/ISSN
- 9780073523224
- Collation
- xxxvi, 636 pages : illustrations ; 24 cm.
- Series Title
- The McGraw-Hill series economics
- Call Number
- [MNJ-LIB-114]
Integrated Soil and Water Management : Selected Papers from 2016 Internationa…
This book is a printed edition of the Special Issue Integrated Soil and Water Management: Selected Papers from 2016 International SWAT Conference that was published in Water
- Edition
- -
- ISBN/ISSN
- 9783038428152
- Collation
- Pages: X, 490
- Series Title
- -
- Call Number
- [PRO-TLK-012]
Carbohydrates in food
Chromatographic techniques of mono- and di-saccharides analysis / Noureddine Benkeblia -- Mono- and disaccharides : selected physicochemical and functional aspects / Kirsi Jouppila -- Health aspects of mono- and disaccharides / Anne Raben, Ian A. Macdonald, Mikael Fogelholm -- Cell-wall polysaccharides : structural, chemical, and analytical aspects / Roger Andersson, Eric Westerlund and Per Å…
- Edition
- Third edition.
- ISBN/ISSN
- 9781482245431
- Collation
- xxii, 639 pages ; 24 cm.
- Series Title
- -
- Call Number
- [ITP-LIB-522]
PENGARUH REWARD MANAGEMENT SYSTEM DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT P…
Penelitian ini berfokus pada pengaruh Reward Management System dan motivasi terhadap kinerja karyawan yang ada di PT Petromine Energy Trading (PET). Penelitian ini melibatkan 80 responden yang berada di kantor pusat PET di Jakarta. Pengolahan data dalam penelitian ini menggunakan Statistical Package for Social Sciences (SPSS) dengan program SPSS for Windows versi 20.0. Hasil penelitian ini menu…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-MNJ/16/545
MOTIVASI PEGAWAI DALAM PENERAPAN SISTEM PENILAIAN KINERJA ELEKTRONIK (STUDI K…
Penelitian ini bertujuan untuk mengetahui motivasi Pegawai Negeri Sipil (PNS) dalam menerapkan penilaian kinerja elektronik yang mulai diterapkan oleh Pemerintah Provinsi DKI Jakarta sejak April 2015. Penilaian kinerja menjadi alat ukur bagi pemerintah untuk memberikan penghargaan atau sebaliknya, memberikan sanksi kepada PNS yang tidak mengerjakan tugasnya sesuai dengan peraturan yang berlaku.…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-MNJ/16/543
STRATEGI MEDIA RELATIONS DALAM KAMPANYE "TOLAK JADI TARGET" OLEH SMOKE FREE A…
Smoke Free Agents adalah komunitas yang memiliki agenda untuk menciptakan Indonesia sehat tanpa asap rokok. Smoke Free Agents berusaha mengangkat isu tersebut ke dalam kampanye “Tolak Jadi Target” dengan tujuan agar pemerintah menegakkan peraturan untuk melindungi generasi muda dari bahaya rokok. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus untuk mengetahui p…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-KOM/16/100
ANALISIS STRATEGI ENGAGEMENT TWITTER @UBcampus TERHADAP MAHASISWA/MAHASISWA U…
Dengan perkembangan teknologi yang semakin maju, banyak diantara institusi memiliki lebih banyak kesempatan untuk merepresentasikan diri mereka dihadapan stakeholder. Dengan adanya representasi diri yang baik melalui strategi komunikasi yang dilakukan dengan teknologi tentunya diharapkan adanya pengenalan yang lebih baik dari stakeholder terhadap institusi. Salah satu media yang digunakan oleh …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-KOM/16/133
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