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Strategic management in the media
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781473929500
- Collation
- xvii, 237 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KEU s
Social media management : using social media as a business instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …
- Edition
- 2nd ed
- ISBN/ISSN
- 9783030990930
- Collation
- 1 online resource (xxiii, 275 pages) : illustratio
- Series Title
- -
- Call Number
- 658.8 LOO s
Digital media law
Covering the latest legal updates and rulings, the second edition ofDigital Media Lawpresents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media law Illustrates how digitization and globalization are constantly shifting the legal landscape Utilizes current and relevant examples to illustrate key concepts Revised section on legal …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781118290729
- Collation
- xi, 404 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 343.73099 PAC d
Writing for journalists
Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools th…
- Edition
- 4th.ed
- ISBN/ISSN
- 9781000405484
- Collation
- 1 online resource : illustrations (black and white
- Series Title
- -
- Call Number
- 808.06607 SWA w
Mass media research :an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life
- Edition
- 9th. Ed
- ISBN/ISSN
- 9781439083925
- Collation
- -
- Series Title
- -
- Call Number
- 302.230 72 WIM m
The new PR toolkit: strategies for successful media relations
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
- Edition
- -
- ISBN/ISSN
- 9780130090256
- Collation
- xxv, 240 p. : ill. ; 24 cm.
- Series Title
- Financial Times Prentice Hall books
- Call Number
- 659.2 BRE n
Fundamentals of multimedia
This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compres…
- Edition
- 3rd ed
- ISBN/ISSN
- 9783030621230
- Collation
- xxiv, 818 pages : illustrations ; 24 cm.
- Series Title
- Texts in computer science
- Call Number
- 006.7 LIZ f
Introduction to mass communication: media literacy and culture
Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process
- Edition
- 9th ed
- ISBN/ISSN
- 9781259924972
- Collation
- pages cm
- Series Title
- -
- Call Number
- 302.23 BAR i
PR 2.0: new media, new tools, new audiences
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
- Edition
- -
- ISBN/ISSN
- 9780321510075
- Collation
- xx, 284 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BRE p
Digital media law
Covering the latest legal updates and rulings, the second edition of Digital Media Law presents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media lawIllustrates how digitization and globalization are constantly shifting the legal landscapeUtilizes current and relevant examples to illustrate key conceptsRevised section on legal re…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781118290729
- Collation
- xi, 404 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 343.730 99 PAC d
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