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The new PR toolkit: strategies for successful media relations
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
- Edition
- -
- ISBN/ISSN
- 9780130090256
- Collation
- xxv, 240 p. : ill. ; 24 cm.
- Series Title
- Financial Times Prentice Hall books
- Call Number
- 659.2 BRE n
Fundamentals of multimedia
This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compres…
- Edition
- 3rd ed
- ISBN/ISSN
- 9783030621230
- Collation
- xxiv, 818 pages : illustrations ; 24 cm.
- Series Title
- Texts in computer science
- Call Number
- 006.7 LIZ f
Introduction to mass communication: media literacy and culture
Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process
- Edition
- 9th ed
- ISBN/ISSN
- 9781259924972
- Collation
- pages cm
- Series Title
- -
- Call Number
- 302.23 BAR i
PR 2.0: new media, new tools, new audiences
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
- Edition
- -
- ISBN/ISSN
- 9780321510075
- Collation
- xx, 284 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BRE p
Digital media law
Covering the latest legal updates and rulings, the second edition of Digital Media Law presents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media lawIllustrates how digitization and globalization are constantly shifting the legal landscapeUtilizes current and relevant examples to illustrate key conceptsRevised section on legal re…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781118290729
- Collation
- xi, 404 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 343.730 99 PAC d
Media law and ethics
Media Law and Ethics offers a comprehensive overview of mass media law and ethics. Updated and re-titled to reflect the expansion of its topical coverage beyond mass communication, this third edition provides a timely and useful examination of the basic legal and ethical media concepts, paying special attention to key cases, such as recent developments on Internet legislation, precedent-setting…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780805850673
- Collation
- x, 803 pages : illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 343.730 99 MOO m
Share this: the social media handbook for PR professionals
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …
- Edition
- -
- ISBN/ISSN
- 9781118404843
- Collation
- xiv, 245 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.202854678 WAD s
Social media strategy: marketing, advertising, and public relations in the co…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
- Edition
- 2nd ed
- ISBN/ISSN
- 9781538101360
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 QUE s
Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
- Edition
- Eighth Edition.
- ISBN/ISSN
- 9780073526218
- Collation
- 1 v. (various pages) : illustrations (some color)
- Series Title
- -
- Call Number
- [KOM-LIB-174]
The handbook of global communication and media ethics
This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…
- Edition
- -
- ISBN/ISSN
- 9781405188128
- Collation
- 2 v. : ill. ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- [KOM-LIB-177]
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