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Found 4 from your keywords: author=Baran, Stanley J.
cover
Introduction to mass communication: media literacy and culture
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Baran, Stanley J.

Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process

Edition
9th ed
ISBN/ISSN
9781259924972
Collation
pages cm
Series Title
-
Call Number
302.23 BAR i
cover
Introduction to Mass Communication: Media Literacy and Culture
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Baran, Stanley J.

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…

Edition
Eighth Edition.
ISBN/ISSN
9780073526218
Collation
1 v. (various pages) : illustrations (some color)
Series Title
-
Call Number
[KOM-LIB-174]
cover
Mass communication theory: foundations, ferment, and future
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Baran, Stanley J.Davis, Dennis K.

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing…

Edition
6th ed.
ISBN/ISSN
9780495898870
Collation
xxiv, 392 p. : ill. ; 24 cm.
Series Title
-
Call Number
[KOM-LIB-131]
cover
Mass communication theory: foundations, ferment, and future
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Baran, Stanley J.Davis, Dennis K.

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Edition
7th ed
ISBN/ISSN
9781285052076
Collation
xxi, 408 pages ; 24 cm.
Series Title
Cengage series in mass communication and journalism
Call Number
[KOM-LIB-222]