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Found 1 from your keywords: author=Wimmer, Roger D.
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Mass media research :an introduction
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Wimmer, Roger D.Dominick, Joseph R.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life

Edition
9th. Ed
ISBN/ISSN
9781439083925
Collation
-
Series Title
-
Call Number
302.230 72 WIM m