The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…

Marketing 4.0: moving from traditional to digital

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taki…

Digital marketing : strategy, implementation and practice

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …

Audience: marketing in the age of subscribers, fans & followers

Proprietary audience development is now a core marketing responsibility Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynami…

Digital marketing strategy: an integrated approach to online marketing

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

The social media marketing book

Edition

-

ISBN/ISSN

Dan Zarrella

Collation

vi, 232 p. : ill. ; 16 x 21 cm.

Series Title

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Call Number

[KOM-LIB-228]

Engage!: the complete guide for brands and businesses to build, cultivate, an…

I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. There are so many tools available to help build your brand online - it's overwhelming. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents …

Social media for business : 101 ways to grow your business without wasting yo…

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals withi…

Power, information technology, and international relations theory: the power …

American policy towards the internet has been the subject of popular debate, from the Iranian Green Revolution to Edward Snowden's revelations about Internet surveillance. This book examines the internet as a form of power in global politics, taking into account the significance of global material culture upon theories of international relations to reconsider how technology is understood as a f…

BrandDigital: simple ways top brands succeed in the digital world

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that…