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Internet & World Wide Web: how to program
Internet & World Wide Web How to Program, 5/e is appropriate for both introductory and intermediate-level client-side and server-side programming courses. The book is also suitable for professionals who want to update their skills with the latest Internet and web programming technologies. Internet and World Wide Web How to Program, 5e introduces students with little or no programming experie…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780132151009
- Collation
- xxxii, 923 p. : ill. ; 24 cm.
- Series Title
- How to program series
- Call Number
- [SIF-LIB-76]
Beginning PHP and MySQL: from novice to professional
Beginning PHP and MySQL: From Novice to Professional, Third Edition offers a comprehensive introduction to two of the most prominent open source technologies on the planet: the PHP scripting language and the MySQL database server. Updated to introduce the features found in MySQLs most significant release to date, readers learn how to take advantage of the latest features of both technologies to…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781590598627
- Collation
- xxxiv, 1044 p. : ill. ; 24 cm.
- Series Title
- The expert's voice in Web development
- Call Number
- [TIF-LIB-35]
Beginning PHP and PostgreSQL e-commerce: from novice to professional
The PHP language and PostgreSQL database server have long offered an ideal blend of practicality and power for both the novice and experienced programmer alike. Yet the continued evolution of both technologies makes them better suited to drive enterprise-class applications than ever before. In Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional, noted authors Cristian Darie, Em…
- Edition
- -
- ISBN/ISSN
- 9781590596487
- Collation
- xxii, 616 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [SIF-LIB-81]
The new rules of marketing & PR: how to use content marketing, podcasting, so…
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119651604
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.872 SCO n
Digital marketing strategy: an integrated approach to online marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 KIN d
Digital marketing: strategic planning & integration
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a di…
- Edition
- 1st edition.
- ISBN/ISSN
- 9781526426673
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.872 028 546 78 HAN d
Digital marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links mar…
- Edition
- 7th ed
- ISBN/ISSN
- 9781292241579
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.872 028 546 78 CHA d
Internet of things from hype to reality: the road to digitization
This book comprehensively describes an end-to-end Internet of Things (IoT) architecture that is comprised of devices, network, compute, storage, platform, and applications along with management and security components. It is organized into five main parts, comprising of a total of 11 chapters. Part I presents a generic IoT reference model to establish a common vocabulary for IoT solutions. This…
- Edition
- -
- ISBN/ISSN
- 9783319995151
- Collation
- pages cm
- Series Title
- -
- Call Number
- 004.678 REY i
Computer networking: a top-down approach
Description: A top-down, layered approach to computer networking. Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivat…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780136681557
- Collation
- xxvi, 824 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 004.6 KUS c
Social media strategy: marketing, advertising, and public relations in the co…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
- Edition
- 2nd ed
- ISBN/ISSN
- 9781538101360
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 QUE s
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