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Digital marketing strategy: an integrated approach to online marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 KIN d
Driving digital strategy: a guide to reimagining your business
Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its bu…
- Edition
- -
- ISBN/ISSN
- 9781633692688
- Collation
- viii, 267 pages ; 25 cm
- Series Title
- -
- Call Number
- 658.401 2 GUP d
The digital transformation playbook: rethink your business for the digital age
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia …
- Edition
- -
- ISBN/ISSN
- 9780231175449
- Collation
- xi, 278 pages : 24 cm
- Series Title
- -
- Call Number
- 658.406 2 ROG d
Strategic management and competitive advantage: concepts and cases
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
- Edition
- 6th ed.
- ISBN/ISSN
- 9780134741147
- Collation
- xxi, 368 pages : color illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.401 2 BAR s
Strategic management and business policy: globalization, innovation, and sust…
For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emph…
- Edition
- 15th ed
- ISBN/ISSN
- 9780134522050
- Collation
- 1 volume (various paging) ; 27 cm
- Series Title
- -
- Call Number
- [TIN-LIB-203]
Strategic management and competitive advantage : concepts and cases
This text strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. For courses in strategy and strategic management. Core strategic management concepts without the excess.
- Edition
- 5th ed
- ISBN/ISSN
- 9781292060088
- Collation
- 395 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-90]
Economics of strategy
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts…
- Edition
- 6th ed.
- ISBN/ISSN
- 9781118273630
- Collation
- xxii, 534 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [MM-LIB-027]
Digital marketing strategy: an integrated approach to online marketing
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…
- Edition
- 1st Ed
- ISBN/ISSN
- 9780749474706
- Collation
- xiii, 324 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-97]
Business strategy: a guide to effective decision making
Jeremy Kourdi.
- Edition
- -
- ISBN/ISSN
- 9781861974594
- Collation
- v, 246 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- [POL-LIB-195]
Managerial economics and business strategy
Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the …
- Edition
- 8th ed
- ISBN/ISSN
- 9780073523224
- Collation
- xxxvi, 636 pages : illustrations ; 24 cm.
- Series Title
- The McGraw-Hill series economics
- Call Number
- [MNJ-LIB-114]
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