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Communication as culture: essays on media and society
In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…
- Edition
- Rev. ed.
- ISBN/ISSN
- 9780415989756
- Collation
- xxvii, 205 p. ; 23 cm.
- Series Title
- -
- Call Number
- 302.23 CAR c
Handbook of media management and economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781138729292
- Collation
- xix, 476 pages ; 27 cm.
- Series Title
- Media management and economics
- Call Number
- 302.23068 ALB h
Strategic management in the media
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781473929500
- Collation
- xvii, 237 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KEU s
Mass media research :an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life
- Edition
- 9th. Ed
- ISBN/ISSN
- 9781439083925
- Collation
- -
- Series Title
- -
- Call Number
- 302.230 72 WIM m
The new PR toolkit: strategies for successful media relations
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
- Edition
- -
- ISBN/ISSN
- 9780130090256
- Collation
- xxv, 240 p. : ill. ; 24 cm.
- Series Title
- Financial Times Prentice Hall books
- Call Number
- 659.2 BRE n
Introduction to mass communication: media literacy and culture
Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process
- Edition
- 9th ed
- ISBN/ISSN
- 9781259924972
- Collation
- pages cm
- Series Title
- -
- Call Number
- 302.23 BAR i
PR 2.0: new media, new tools, new audiences
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
- Edition
- -
- ISBN/ISSN
- 9780321510075
- Collation
- xx, 284 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BRE p
Media law and ethics
Media Law and Ethics offers a comprehensive overview of mass media law and ethics. Updated and re-titled to reflect the expansion of its topical coverage beyond mass communication, this third edition provides a timely and useful examination of the basic legal and ethical media concepts, paying special attention to key cases, such as recent developments on Internet legislation, precedent-setting…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780805850673
- Collation
- x, 803 pages : illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 343.730 99 MOO m
Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
- Edition
- Eighth Edition.
- ISBN/ISSN
- 9780073526218
- Collation
- 1 v. (various pages) : illustrations (some color)
- Series Title
- -
- Call Number
- [KOM-LIB-174]
The handbook of global communication and media ethics
This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…
- Edition
- -
- ISBN/ISSN
- 9781405188128
- Collation
- 2 v. : ill. ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- [KOM-LIB-177]
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