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Mass communication : living in a media world
Mass Communication: Living in a Media World" presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the medi…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781544382999
- Collation
- xxvii, 457 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 302.23 HAN m
Mass communications and media studies: an introduction
During a tumultuous period when financial speculation began rapidly to outpace industrial production and consumption, Victorian financial journalists commonly explained the instability of finance by criticizing its inherent artifice--drawing persistent attention to what they called "fictitious capital." In a shift that naturalized this artifice, this critique of fictitious capital virtually dis…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781501329982
- Collation
- viii, 321pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 302.23 PAX m
Dictionary of media and communication studies
The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues t…
- Edition
- 9th ed
- ISBN/ISSN
- 9781628921489
- Collation
- xxvi, 373 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 302.203 WAT d
Communication as culture: essays on media and society
In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…
- Edition
- Rev. ed.
- ISBN/ISSN
- 9780415989756
- Collation
- xxvii, 205 p. ; 23 cm.
- Series Title
- -
- Call Number
- 302.23 CAR c
Handbook of media management and economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781138729292
- Collation
- xix, 476 pages ; 27 cm.
- Series Title
- Media management and economics
- Call Number
- 302.23068 ALB h
Strategic management in the media
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781473929500
- Collation
- xvii, 237 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KEU s
Mass media research :an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life
- Edition
- 9th. Ed
- ISBN/ISSN
- 9781439083925
- Collation
- -
- Series Title
- -
- Call Number
- 302.230 72 WIM m
The new PR toolkit: strategies for successful media relations
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
- Edition
- -
- ISBN/ISSN
- 9780130090256
- Collation
- xxv, 240 p. : ill. ; 24 cm.
- Series Title
- Financial Times Prentice Hall books
- Call Number
- 659.2 BRE n
Introduction to mass communication: media literacy and culture
Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process
- Edition
- 9th ed
- ISBN/ISSN
- 9781259924972
- Collation
- pages cm
- Series Title
- -
- Call Number
- 302.23 BAR i
PR 2.0: new media, new tools, new audiences
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
- Edition
- -
- ISBN/ISSN
- 9780321510075
- Collation
- xx, 284 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BRE p
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