PENGARUH STRATEGIC EXPERIENTIAL MARKETING TERHADAP CUSTOMER

Tujuan dari penelitian ini adalah untuk meneliti pengaruh dari Experiential Marketing terhadap Customer’s Brand Loyalty dengan menggunakan studi kasus dari Starbucks Pondok Indah Mall 1, Jakarta. Konsep dari Experiential Marketing (Strategic Experiential Modules dan Experince Providers) dan Customer’s Brand Loyalty diambil dari berbagai macam sumber. Data primer dan data sekunder dikumpulka…

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science …

Contemporary marketing

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supporte…

Marketing: an introduction

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how…

Marketing 3.0: from products to customers to the human spirit

The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in cr…

MKTG 7

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoin…

The social media bible: tactics, tools, & strategies for business success

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to th…

The social media bible: tactics, tools, and strategies for business success

The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, an…

Basic marketing: a global-managerial approach

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the author addresses the external factors that affect marketing decisions. This is followed by a disc…

Customer relationship management: how to turn a good business into a great one!

Edition

-

ISBN/ISSN

185418119X

Collation

230 p. : ill. ; 22 cm.

Series Title

-

Call Number

[KOM-LIB-144]