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Marketing: an introduction
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15th Ed.
- ISBN/ISSN
- 9780137476459
- Collation
- xxiv, 676 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8
Principles of marketing
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and …
- Edition
- 18th ed.
- ISBN/ISSN
- 9780135766590
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Marketing: an introduction
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how…
- Edition
- Twelfth edition.
- ISBN/ISSN
- 9780133451276
- Collation
- xxviii, 644 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-49]
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