How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questio…
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …
A Comprehensive Guide to Highway Engineering--Fully Updated with the Latest AASHTO Codes Maintaining and improving the nation's infrastructure is one of the most important challenges facing the United States, with the primary focus on highways and bridges. The Third Edition of Highway Engineering Handbook provides broad coverage of the information, standards, and techniques required for effect…
This book provides a complete text on highway and traffic engineering for developing countries. It is aimed principally at students and young engineers from the developed world who have responsibility for such work in the third world, but will also be valuable for local highway engineers.
This book provides an introduction to highway engineering for students on degree and diploma courses in civil engineering. It moves in a logical sequence from the planning and economic justification for a highway, through the geometric design and traffic analysis of highway links and intersections, to the design and maintenance of both flexible and rigid pavements. Existing texts have tende…
Since it was first published in 1976, this text has become the market-leading book for the engineering economy course. It has always been characterized by... A focus on practical applications: filled with interesting and relevant real-world examples, problems and vignettes. Accessibility: careful explanation of concepts in accounting and finance and how they apply to engineering situations.…
A thoroughly updated edition of the classic guide to project management of construction projects For more than thirty years, Construction Project Management has been considered the preeminent guide to all aspects of the construction project management process, including the Critical Path Method (CPM) of project scheduling, and much more. Now in its Sixth Edition, it continues to provide a solid…