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Consumer behaviour: a European outlook
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780273736950
- Collation
- xix, 460 p. : ill. (chiefly col.) ; 27 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-172]
Foreign Affairs
Since its founding in 1922, Foreign Affairs has been the leading forum for serious discussion of American foreign policy and global affairs. It is now a multiplatform media organization with a print magazine, a website, a mobile site, various apps and social media feeds, an event business, and more. Foreign Affairs is published by the Council on Foreign Relations (CFR), a non-profit and nonpar…
- Edition
- Vol. 96, No.3 May/June 2017
- ISBN/ISSN
- 074470297369
- Collation
- -
- Series Title
- -
- Call Number
- JRN-FA-001
Filsafat Kata
Kita hidup dengan kata. Setiap detik setiap saat, kita memakai kata, entah untuk merasa, untuk berpikir, atau untuk berjumpa. Hidup manusia adalah kumpulan kata. Namun kata tak sekedar ucapan hampa. Kata adalah simbol dari makna. Makna dihasilkan oleh pikiran yang bekerja. Pikiran, makna, dan kata adalah trio pencipta peradaban manusia. Filsafat tak dapat lepas dari kata. Di dalam berpikir …
- Edition
- -
- ISBN/ISSN
- 9786029097139
- Collation
- 396 hal
- Series Title
- -
- Call Number
- [KOM-LIB-256]
Retail management : a strategic approach
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
- Edition
- 13th ed. Global edition
- ISBN/ISSN
- 9781292214672
- Collation
- 592 pages : illustrations (colour), maps (colour)
- Series Title
- -
- Call Number
- [MNJ-LIB-122]
Organizational behavior
Organisational Behavior, 7e by McShane/Von Glinow helps everyone make sense of Organizational Behavior, and provides the conceptual tools to work more effectively in the workplace. This author duo continue the trailblazing innovations that made previous editions of Organizational Behavior recognised and adopted by the new generation organisational behavior (OB) instructor. The McShane and Von …
- Edition
- 7th ed.
- ISBN/ISSN
- 9780077862589
- Collation
- xxvii, 478 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-121]
Digital marketing : strategy, implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
- Edition
- 6th. Ed
- ISBN/ISSN
- 9781292077611
- Collation
- xxvii, 702 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- [KOM-LIB-255]
The interpersonal communication book
Updated in its 13th edition, Joseph Devitos The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication.
- Edition
- 13th ed.
- ISBN/ISSN
- 9780205031085
- Collation
- xxviii, 400 p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-148]
Nutraceutical and functional food regulations in the United States and around…
edited by Debasis Bagchi, PhD, MACN, CNS, MAIChE, Department of Pharmacological and Pharmaceutical Sciences, University of Houston College of Pharmacy, Houston, TX, USA.
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780124058705
- Collation
- xxxv, 554 pages : illustrations ; 25 cm.
- Series Title
- Food science and technology international series
- Call Number
- [ITP-LIB-605]
Cost-benefit analysis
Should Chicago build a new airport, or India build a new steel mill? Should higher education expand, or water supplies be improved? These are typical questions about which cost-benefit analysis has something to say. It is the mail tool that economics provides for analysing problems of social choice. It also provides a useful vehicle for understanding the practical value of welfare economics.
- Edition
- 2nd ed.
- ISBN/ISSN
- 0521466741
- Collation
- x, 497 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [TSI-LIB-164]
Foundations of finance
Description: For undergraduate courses in Corporate Finance. The Five Key Principles for the Foundations of Finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors int…
- Edition
- 9th Ed global edition
- ISBN/ISSN
- 9781292155135
- Collation
- -
- Series Title
- -
- Call Number
- [MNJ-LIB-119]
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