ANALISIS FAKTOR YANG MEMPENGARUHI PEMBELIAN UANG ELEKTRONIK BRIZZI

Penelitian ini bertujuan untuk mengetahui apakah fitur layanan dan promosi memiliki pengaruh terhadap keputusan pembelian. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif deskriptif. Untuk memperoleh data yang digunakan dalam penelitian ini, penulis mengambil sampel sebanyak 100 responden dari nasabah Bank BRI, karyawan Bank BRI dan masyarakat yang menggunakan BRI…

ANALISIS KEPUASAN PELANGGAN GOJEK DENGAN METODE CUSTOMER SATISFACTION INDEX D…

Penelitian ini bertujuan untuk mengetahui bagaimana tingkat kepuasan pelanggan Go-Jek di Jakarta serta mengetahui atribut-atribut apa saja yang perlu diperbaiki untuk meningkatkan kepuasan pelanggan Go-Jek di Jakarta. Penelitian ini tergolong dalam penelitian deskriptif kuantitatif, dengan menggunakan sampel 115 responden yang pernah memakai jasa Go-Jek di Jakarta. Penelitian ini menggunakan va…

Multiculturalism: a critical introduction

Description: What is multiculturalism and what are the different theories used to justify it? Are multicultural policies a threat to liberty and equality? Can liberal democracies accommodate minority groups without sacrificing peace and stability? In this clear introduction to the subject, Michael Murphy explores these questions and critically assesses multiculturalism from the standpoint of p…

Business intelligence, analytics, and data science: a managerial perspective

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.

Environmental engineering: fundamentals, sustainability, design

Table of contents : Chapter One Sustainable Design, Engineering, and Innovation 1 1.1 Background: Evolution from Environmental Protection to Sustainability 2 1.2 The Path Forward: Operationalizing Sustainability 8 1.2.1 Life Cycle Thinking 11 1.2.2 Systems Thinking 17 1.3 Engineering for Sustainability 21 1.3.1 Frameworks for Sustainable Design 22 1.3.2 The Importance of Design and Innovation …

Advertising and promotion: an integrated marketing communications perspective

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

Creative Strategy in Advertising

Edition

9th Ed

ISBN/ISSN

978-0-495-09569-9

Collation

-

Series Title

-

Call Number

[KOM-LIB-04]

Financial accounting: IFRS 3rd.ed

Edition

3rd ed

ISBN/ISSN

9781118978085

Collation

xiv, 761 pages : color illustrations ; 28 cm

Series Title

-

Call Number

[AKT-LIB-66]

Basic concepts of environmental chemistry

Edition

-

ISBN/ISSN

9780203025383

Collation

506 p. : ill. ; 25 cm.

Series Title

-

Call Number

[TLK-LIB-236]

Principles and practice of social marketing: an international perspective

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate co…