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Corporate reputations: strategies for developing the corporate brand
Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice
- Edition
- -
- ISBN/ISSN
- 0749414367
- Collation
- xv, 234 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DOW c
The personal MBA: master the art of business
Scaricato The Personal MBA: Master the Art of Business - PDFDrive.com Josh Kaufman About book Comments 0 / 0 La versione cartacea Tags A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxiii, 465 pages ; 22 cm
- Series Title
- -
- Call Number
- 650 KAU p
Organic Chemistry : Student Study Guide and Solutions Manual
David R. Klein.
- Edition
- -
- ISBN/ISSN
- 9780471757399
- Collation
- 716 p. ; ill. ; 28 cm.
- Series Title
- -
- Call Number
- [PGN-LIB-10]
Strategic entrepreneurship: creating a new mindset
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …
- Edition
- -
- ISBN/ISSN
- 9780631234104
- Collation
- xvii, 363 p. : ill. ; 25 cm.
- Series Title
- Strategic Management Society book series
- Call Number
- 658.421 HIT s
Qualitative communication research methods
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since th…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781412974721
- Collation
- xvi, 377 p. ; 23 cm.
- Series Title
- -
- Call Number
- 302.2072 LIN q
Routledge companion to consumer behavior analysis
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors e…
- Edition
- -
- ISBN/ISSN
- 9781138695160
- Collation
- xxiii, 443 pages : illustrations ; 26 cm.
- Series Title
- Routledge companions in business, management and accounting
- Call Number
- 658.8342 SOL r
Digital ethnography: principles and practice
This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape me…
- Edition
- -
- ISBN/ISSN
- 9781473902374
- Collation
- xiii, 202 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 301.2072 P:IN d
Consumer behavior
MindTap for Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you comp…
- Edition
- 8th ed
- ISBN/ISSN
- 9780357721292
- Collation
- xviii, 525 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.83 HOY c
Consumer Behavior
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to ""classic"" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of cu…
- Edition
- 2nd ed
- ISBN/ISSN
- 9789386668523
- Collation
- 1 online resource (618 pages)
- Series Title
- -
- Call Number
- 658.83 KAR c
The data journalism handbook
Scaricato The Data Journalism Handbook Jonathan Gray, Lucy Chambers, Liliana Bounegru About book Comments 0 / 5.0 La versione cartacea Tags When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll exp…
- Edition
- 1st ed.
- ISBN/ISSN
- 9781449330064
- Collation
- xvii, 220 p. : ill., maps ; 24 cm.
- Series Title
- -
- Call Number
- 070.430285
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