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Advertising & IMC: principles & practice
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing int…
- Edition
- 11th ed
- ISBN/ISSN
- 9780134480435
- Collation
- xxx, 634 pages ; 29 cm
- Series Title
- -
- Call Number
- 659.1 MOR a
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 1 online resource (471 pages)
- Series Title
- -
- Call Number
- 659.1 CLO i
Essentials of entrepreneurship and small business management
For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Managemen…
- Edition
- 9th.ed
- ISBN/ISSN
- 9780134741086
- Collation
- xxiv, 803 pages : illustrations some color ; 27 cm
- Series Title
- -
- Call Number
- 658.022 SCA
International business: environments and operations 17th.ed Global Edition
For courses in international business A study of international business through integrated theory and practice Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors descriptions and ideas of international business are enhanced with contemporary examp…
- Edition
- 17th.ed Global Edition
- ISBN/ISSN
- 9781292403274
- Collation
- 1 Online-Ressource
- Series Title
- -
- Call Number
- 658.18 DAN i
Marketing Management, 16th Global Edition
The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
- Edition
- -
- ISBN/ISSN
- 9781292404813
- Collation
- 605 pages : illustrations ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Practicing leadership: principles and applications
One piece of a puzzle on its own is meaningless. But when all the pieces come together, a picture takes shape, and the puzzle makes sense. The same is true in studying leadership. If you try to learn leadership by only looking at a single theory or approach, you only get one piece of the overall picture. That's why Practicing Leadership, Third Edition features contributions from a variety of…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780470728796
- Collation
- xvi, 230 pages : illustrations
- Series Title
- -
- Call Number
- 658.4092 SHR p
Financial statement fraud: prevention and detection
Practical examples, sample reports, best practices and recommendations to help you deter, detect, and prevent financial statement fraudFinancial statement fraud (FSF) continues to be a major challenge for organizations worldwide. Financial Statement Fraud: Prevention and Detection, Second Edition is a superior reference providing you with an up-to-date understanding of financial statement fraud…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780470455708
- Collation
- xix, 332 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 657.3 REZ f
Principles of financial modelling: model design and best practices using Exce…
The comprehensive, broadly-applicable, real-world guide to financial modelling Principles of Financial Modelling - Model Design and Best Practices Using Excel and VBAcovers the full spectrum of financial modelling tools and techniques in order to provide practical skills that are grounded in real-world applications. Based on rigorously-tested materials created for consulting projects and for tr…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781118904015
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.15 REE p
The standard for project management and a guide to the project management bod…
The project management field has greatly evolved in response to emerging technologies, innovative methods, and fast-paced market changes. In line with this progress, The Standard for Project Management outlines 12 key principles, while the PMBOK® Guide is organized around eight core project performance domains
- Edition
- 7th.ed
- ISBN/ISSN
- 9781628256642
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 PRO s
Successful project management
Teach students how to work successfully in today's project management environment with Gido/Clements/Baker's SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling text details how to organize and manage project teams - from planning and scheduling to cost management. Revised chapters align with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers project constra…
- Edition
- 7th ed
- ISBN/ISSN
- 9781337116084
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 GID s
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