Filter by
Routledge companion to consumer behavior analysis
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors e…
- Edition
- -
- ISBN/ISSN
- 9781138695160
- Collation
- xxiii, 443 pages : illustrations ; 26 cm.
- Series Title
- Routledge companions in business, management and accounting
- Call Number
- 658.8342 SOL r
Consumer Behavior: Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …
- Edition
- 14th ed
- ISBN/ISSN
- 9780137865093
- Collation
- xxi, 521 pages : illustrations (some color) ; 29 c
- Series Title
- -
- Call Number
- 658.8342 SOL c
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography