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Found 1 from your keywords: author=Thomas Cline
cover
Consumer Behavior
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Frank R. KardesMaria CronleyThomas Cline

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to ""classic"" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of cu…

Edition
2nd ed
ISBN/ISSN
9789386668523
Collation
1 online resource (618 pages)
Series Title
-
Call Number
658.83 KAR c