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Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Managing a public relations firm for growth and profit
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guida…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780789028648
- Collation
- xix, 301 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2068 CRO m
The handbook of information and computer ethics
Discover how developments in information technology are raising new ethical debates. Information and computer ethics has emerged as an important area of philosophical and social theorizing, combining conceptual, meta-ethical, normative, and applied elements. As a result, academic interest in this area has increased dramatically, particularly in computer science, philosophy, and communications d…
- Edition
- -
- ISBN/ISSN
- 978-0-471-79959-7
- Collation
- -
- Series Title
- -
- Call Number
- [TIF-LIB-05]
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
The economics of money, banking, and financial markets
A college economics textbook for general and business students specializing in money, banking, and financial markets
- Edition
- 13th ed.
- ISBN/ISSN
- 9780136894353
- Collation
- 1 volume (various pagings) : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 332.10973 Mis f
Practical ethnography: a guide to doing ethnography in the private sector
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors exp…
- Edition
- -
- ISBN/ISSN
- 9781611323894
- Collation
- 210 pages : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- 301.072 LAD p
Qualitative inquiry & research design: choosing among five approaches
In the revised Fourth Edition of the best-selling text, John W. Creswell and new co-author Cheryl N. Poth explore the philosophical underpinnings, history, and key elements of five qualitative inquiry approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. Preserving Creswell's signature writing style, the authors compare the approaches and relate research d…
- Edition
- 4th Ed
- ISBN/ISSN
- 9781506330204
- Collation
- xxv, 459 pages : illustrations ; 23 cm.
- Series Title
- -
- Call Number
- [MM-LIB-064]
Steel structures: design and behavior : emphasizing load and resistance facto…
Strives to present in a logical manner the theoretical background needed for developing and explaining design requirements. Beginning with coverage of background material, including references to pertinent research, the development of specific formulas used in the AISC Specifications is followed by a generous number of design examples explaining in detail the process of selecting minimum weight…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780131885561
- Collation
- xvii, 866 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 624.1821 SAL s
Audio in media
In AUDIO IN MEDIA, Tenth Edition, Stanley Alten -- internationally recognized as a scholar and expert in the area of audio production -- continues to provide students with an introduction to the basic techniques and principles necessary for audio production in today's media. The clear, current illustrations and photos and student-friendly writing in Alten's market-leading text have helped profe…
- Edition
- 10th edition.
- ISBN/ISSN
- 9781133307235
- Collation
- xxxi, 592 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 621.3893 ALT a
Broadcast journalism: techniques of radio and TV news
This new edition of Broadcast Journalism is a major revision to the premier textbook in its field and a standard primer for broadcasting courses. It is an up-to-date practical manual for would-be reporters eager to enter the hectic arenas of radio and TV news. Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC Wor…
- Edition
- 4th ed.
- ISBN/ISSN
- 0240514653
- Collation
- xvii, 414 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 070.19 BOY b
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