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Subject : "Advertising"

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Advertising, promotion, and other aspects of integrated marketing communications

Author(s) : Shimp, Terence A. -

Edition : 8th ed.

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Advertising & IMC: principles & practice

Author(s) : Moriarty, Sandra E. (Sandra Ernst) - Mitchell, Nancy -

Edition : 11th ed

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Public communication campaigns

Author(s) : Rice, Ronald E. - Atkin, Charles K. -

Edition : 4th ed.

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Advertising and promotion : an integrated marketing communications perspective

Author(s) : George E. Belch - Michael A. Belch -

Edition : 12th.ed

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Dictionary of advertising and marketing concepts

Author(s) : Berger, Arthur Asa, -

Edition :

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Marketing communications

Author(s) : Egan, John, -

Edition : 2nd.ed

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Social media marketing

Author(s) : Tuten, Tracy L - Solomon, Michael -

Edition :

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Author(s) : Clow, Kenneth E. - Baack, Donald. -

Edition : 9th ed.

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Handbook of consumer psychology

Author(s) : Kardes, Frank R. - Haugtvedt, Curtis P. - Herr, Paul -

Edition :

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Integrated advertising, promotion, and marketing communications

Author(s) : Clow, Kenneth E. - Baack, Donald -

Edition : 8th ed.

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