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Found 1 from your keywords: author=Shimp, Terence A.
cover
Advertising, promotion, and other aspects of integrated marketing communications
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Shimp, Terence A.

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…

Edition
8th ed.
ISBN/ISSN
9780324593600
Collation
xx, 668 p. : ill. (some col.) ; 29 cm.
Series Title
-
Call Number
[KOM-LIB-161]