Basics Advertising 01: Copywriting

AVA Publishing SA, Switzerland, 2008. Paperback. Book Condition: New. 229 x 163 mm. Brand New Book with Free Worldwide Delivery. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts,…