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Principles of marketing : global edition

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elp students learn how to create customer value and engagement.
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Detail Information

Series Title

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Call Number

[MNJ-LIB-78]

Publisher

Harlow : Pearson Education., 2015

Collation

731 s. : ill.

Language

English

ISBN/ISSN

9781292092485

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

16th ed

Subject(s)

Marketing.

Specific Detail Info

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Statement of Responsibility

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