Principles of marketing : global edition

elp students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an …

Principles of marketing

Edition

4th European ed

ISBN/ISSN

9780273684565

Collation

xxxiv, 954 p. : ill. ; 28 cm.

Series Title

-

Call Number

[POL-LIB-222]

Principles of marketing

Edition

14th ed

ISBN/ISSN

978-0-13-216712-3

Collation

-

Series Title

-

Call Number

[MNJ-LIB-18]