Marketing Management, 16th Global Edition

The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …

Marketing management : an Asian perspective

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the go…

Principles of marketing : global edition

elp students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an …

Marketing Management

Edition

15th ed

ISBN/ISSN

9781292092621

Collation

-

Series Title

-

Call Number

[MNJ-LIB-91]

Marketing Management (14th.ed)

Edition

14th Ed

ISBN/ISSN

9780273753360

Collation

-

Series Title

-

Call Number

[MNJ-LIB-01]

Principles of marketing

Edition

4th European ed

ISBN/ISSN

9780273684565

Collation

xxxiv, 954 p. : ill. ; 28 cm.

Series Title

-

Call Number

[POL-LIB-222]

Principles of marketing

Edition

14th ed

ISBN/ISSN

978-0-13-216712-3

Collation

-

Series Title

-

Call Number

[MNJ-LIB-18]