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Marketing Management, 16th Global Edition
The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
- Edition
- -
- ISBN/ISSN
- 9781292404813
- Collation
- 605 pages : illustrations ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Practicing leadership: principles and applications
One piece of a puzzle on its own is meaningless. But when all the pieces come together, a picture takes shape, and the puzzle makes sense. The same is true in studying leadership. If you try to learn leadership by only looking at a single theory or approach, you only get one piece of the overall picture. That's why Practicing Leadership, Third Edition features contributions from a variety of…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780470728796
- Collation
- xvi, 230 pages : illustrations
- Series Title
- -
- Call Number
- 658.4092 SHR p
Financial statement fraud: prevention and detection
Practical examples, sample reports, best practices and recommendations to help you deter, detect, and prevent financial statement fraudFinancial statement fraud (FSF) continues to be a major challenge for organizations worldwide. Financial Statement Fraud: Prevention and Detection, Second Edition is a superior reference providing you with an up-to-date understanding of financial statement fraud…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780470455708
- Collation
- xix, 332 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 657.3 REZ f
Principles of financial modelling: model design and best practices using Exce…
The comprehensive, broadly-applicable, real-world guide to financial modelling Principles of Financial Modelling - Model Design and Best Practices Using Excel and VBAcovers the full spectrum of financial modelling tools and techniques in order to provide practical skills that are grounded in real-world applications. Based on rigorously-tested materials created for consulting projects and for tr…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781118904015
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.15 REE p
The standard for project management and a guide to the project management bod…
The project management field has greatly evolved in response to emerging technologies, innovative methods, and fast-paced market changes. In line with this progress, The Standard for Project Management outlines 12 key principles, while the PMBOK® Guide is organized around eight core project performance domains
- Edition
- 7th.ed
- ISBN/ISSN
- 9781628256642
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 PRO s
Successful project management
Teach students how to work successfully in today's project management environment with Gido/Clements/Baker's SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling text details how to organize and manage project teams - from planning and scheduling to cost management. Revised chapters align with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers project constra…
- Edition
- 7th ed
- ISBN/ISSN
- 9781337116084
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 GID s
Crisis, issues and reputation management
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond …
- Edition
- -
- ISBN/ISSN
- 9780749469924
- Collation
- xvi, 262 pages ; 23 cm
- Series Title
- -
- Call Number
- 659.2 GRI c
Bids, tenders & proposals: winning business through best practice
A practical guide to winning contracts and funding, this fully updated fifth edition covers the new 2015 EU regulations for bids, proposals, and tenders. The book includes a new chapter on bidding for public (government) sector contracts in Britain, the rest of Europe, and international markets, as well as current information resources for contract resources, electronic tendering, and bidding f…
- Edition
- 5th ed
- ISBN/ISSN
- 9780749474843
- Collation
- viii, 245 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 658.152 24 LEW b
Running an Effective Investor Relations Department: a Comprehensive Guide
The ultimate guide to investor relations. Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy si…
- Edition
- -
- ISBN/ISSN
- 9780470630303
- Collation
- xiv, 253p. : ill. ; 24 cm
- Series Title
- Wiley corporate F & A series
- Call Number
- 659.2 Bra r
Organizational communication: approaches and processes. 7th.ed
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that undergraduate students will find easy to understand
- Edition
- 7th.ed
- ISBN/ISSN
- 9781285164205
- Collation
- xx, 328 p. : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- 658.45 MIL o
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