This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally i…
This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease. The organization and content are tied together to provide students with the complete…
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and r…
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in introduction to business courses and texts. This book captures the widespread significance of these developments and presents their implications on businesses today.
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
A first course in mechanics should develop a student's ability to analyze and solve problems using well-understood basic principles applied in a simple, logical manner. The emphasis of the 11th edition of Vector Mechanics continues this tradition and focuses on the correct understanding of the principles of mechanics and on their application to the solving of engineering problems. New to this e…
New material in this edition includes an examination of the relationship between a fluid system and a control volume used as a basis for equations of continuum, energy and momentum. There is also an appendix on programming and computer applications.
A fully updated, in-depth guide to water and wastewater engineering. Thoroughly revised to reflect the latest advances, procedures, and regulations, this authoritative resource contains comprehensive coverage of the design and construction of municipal water and wastewater facilities. Written by an environmental engineering expert and seasoned academic, Water and Wastewater Engineering: Design …