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Found 3 from your keywords: author=Chaffey, Dave,
cover
Digital marketing: Strategy, implementation and practice
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Chaffey, Dave,Chadwick, Fiona,

Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…

Edition
8th.ed
ISBN/ISSN
9781292400969
Collation
xxv, 534 pages : illustrations (colour) ; 27 cm
Series Title
-
Call Number
658.87202854678 CHA s
cover
Digital marketing excellence: planning, optimizing and integrating online mar…
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Chaffey, Dave,Smith, P. R. (Paul Russell),

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…

Edition
5th.ed
ISBN/ISSN
978-1-138-19168-6
Collation
xxvii, 660 pages ; 26 cm
Series Title
-
Call Number
658.872 CHA d
cover
Digital Marketing : Strategy, Implementation and Practice
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Chaffey, Dave,Ellis-Chadwick, Fiona,

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

Edition
7th.ed
ISBN/ISSN
9781292241579
Collation
xxx, 545 pages : illustrations (colour) ; 27 cm
Series Title
-
Call Number
658.87202854678 CHA