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Marketing: an introduction
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how…
- Edition
- Twelfth edition.
- ISBN/ISSN
- 9780133451276
- Collation
- xxviii, 644 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-49]
Marketing 3.0: from products to customers to the human spirit
The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in cr…
- Edition
- -
- ISBN/ISSN
- 9780470598825
- Collation
- xv, 188 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-171]
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