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Found 5 from your keywords: subject="Sales Promotion"
cover
Marketing communications
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Fill, Chris,Turnbull, Sarah,

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field

Edition
9th.ed
ISBN/ISSN
9781292400310
Collation
1 online resource
Series Title
-
Call Number
658.802 CHR m
cover
Advertising, promotion, and other aspects of integrated marketing communications
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Shimp, Terence A.

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…

Edition
8th ed.
ISBN/ISSN
9780324593600
Collation
xx, 668 p. : ill. (some col.) ; 29 cm.
Series Title
-
Call Number
[KOM-LIB-161]
cover
Advertising and promotion : an integrated marketing communications perspective
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George E. BelchMichael A. Belch

THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are…

Edition
12th.ed
ISBN/ISSN
9781260570991
Collation
-
Series Title
-
Call Number
659.1 BEL a
cover
Advertising and promotion: an integrated marketing communications perspective
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Belch, George E. (George Edward)Belch, Michael A.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

Edition
11th.ed
ISBN/ISSN
9781259548147
Collation
pages cm
Series Title
-
Call Number
[KOM-LIB-259]
cover
Pengaruh Sales Promotion, Personal Selling, dan Advertising terhadap Penjuala…
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Muchsin Saggaff Shihab, Ph.D (Pembimbing I)Ananda Fortunisa, SE., M.Si. (pembimbing II)Retno Utari ( 1061001023)

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara sales promotion terhadap penjualan, personal selling terhadap penjualan, danadvertising terhadap penjualan, dan untuk mengetahui pengaruh dari ketigaelemen bauran promosi diatas secara bersamaan terhadap penjualan. Datayang diperoleh dalam penelitian ini adalah data sekunder dimana data yang diperoleh dari data penjualan perus…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
UB/EIS-MNJ/10/011