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Publicity and media relations checklists : 59 proven checklists to save time,…
Publicity & Media Relations Checklists David R. Yale About book Comments 0 0 / 0 Paperback Tags This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From get…
- Edition
- -
- ISBN/ISSN
- 9780844232188
- Collation
- ix, 190 pages ; 28 cm
- Series Title
- -
- Call Number
- 659.2 YAL p
Public Relations Writing: Form & Style
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and b…
- Edition
- -
- ISBN/ISSN
- 0495095664
- Collation
- xx, 361 hlm. : il. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 NEW p
Effective writing skills for public relations
This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential edi…
- Edition
- 4th ed
- ISBN/ISSN
- 9780749454456
- Collation
- 1 online resource (xvi, 270 pages) : illustrations
- Series Title
- -
- Call Number
- 808.066659 FOST e
Public Relations Techniques That Work
Buku Public Relations Techniques That Work karya Jim Dunn merupakan panduan praktis yang menyajikan strategi serta taktik efisien dalam menjalankan fungsi hubungan masyarakat (Public Relations/PR). Buku ini membahas secara terstruktur langkah-langkah membangun reputasi positif organisasi, mengelola komunikasi krisis, merancang kampanye PR yang terarah, dan menjalin relasi harmonis dengan media …
- Edition
- -
- ISBN/ISSN
- 9781854181879
- Collation
- xii, 137 hlm. : il. ; 22 cm.
- Series Title
- Business Action Pocketbooks
- Call Number
- 659.2 DUM p
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 GIA m
Managing a public relations firm for growth and profit
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guida…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780789028648
- Collation
- xix, 301 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2068 CRO m
Winning PR in the wired world: powerful communications strategies for the noi…
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…
- Edition
- -
- ISBN/ISSN
- 9780071363426
- Collation
- xii, 235 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-141]
Excellence in public relations and communication management
This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public re…
- Edition
- -
- ISBN/ISSN
- 0805802266
- Collation
- xiv, 666 p. : ill. ; 23 cm.
- Series Title
- Communication textbook series
- Call Number
- 302.2 IAB e
Evaluating public relations: a best practice guide to public relations and ev…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.Fully revised and up…
- Edition
- -
- ISBN/ISSN
- 9780749443061
- Collation
- vii, 213 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 WAT e
Evaluating public relations: a best practice guide to public relations planni…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749449797
- Collation
- iv, 252 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- 659.2 WAT e
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