Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: author=IABC Research Foundatio...
cover
Excellence in public relations and communication management
Comment Share
Grunig, James E.IABC Research Foundation.

This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public re…

Edition
-
ISBN/ISSN
0805802266
Collation
xiv, 666 p. : ill. ; 23 cm.
Series Title
Communication textbook series
Call Number
302.2 IAB e