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Found 7 from your keywords: subject="New products"
cover
Product design and development
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Ulrich, Karl T.,Eppinger, Steven D.,Yang, Maria C.,

Edition
7th.ed
ISBN/ISSN
9781260043655
Collation
xvi, 432 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.5752 ULR p

Edition
7th.ed
ISBN/ISSN
9781260043655
Collation
xvi, 432 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.5752 ULR p
Availability1
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cover
Product design and development
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Ulrich, Karl T.Eppinger, Steven D.Yang, Maria C.

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrati…

Edition
7th ed.
ISBN/ISSN
9781260043655
Collation
xvi, 432 pages : illustrations ; 24 cm
Series Title
-
Call Number
TIN.2022.03.01
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cover
Developing brands with qualitative market research
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Jon ChandlerMike Owen

This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.

Edition
-
ISBN/ISSN
9781412903967
Collation
1 online resource (xvi, 140 pages).
Series Title
Qualitative market research, 5.
Call Number
658.827 CHA d
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cover
The digital transformation playbook: rethink your business for the digital age
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Rogers, David L.

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia …

Edition
-
ISBN/ISSN
9780231175449
Collation
xi, 278 pages : 24 cm
Series Title
-
Call Number
658.406 2 ROG d
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cover
Rapid sensory profiling techniques and related methods: applications in new p…
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Julien DelarueJ Ben LawlorMichel Rogeaux

Rapid sensory profiling techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods.

Edition
-
ISBN/ISSN
9781782422488
Collation
pages cm
Series Title
Woodhead publishing series in food science, technology and nutrition ; no. 274
Call Number
[ITP-LIB-541]
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cover
The management of technology and innovation: a strategic approach
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White, Margaret A. (Margaret Alice)Bruton, Garry D.

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and rea…

Edition
2nd ed.
ISBN/ISSN
9780538478229
Collation
xxii, 388 p. : ill. ; 24 cm.
Series Title
-
Call Number
[TIN-LIB-114]
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cover
New food product development: from concept to marketplace
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Fuller, Gordon W.

About the Second Edition: "… a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace…. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.… [a] should-h…

Edition
3rd ed.
ISBN/ISSN
9781439818657
Collation
xix, 487 p. : ill. ; 25 cm.
Series Title
-
Call Number
[ITP-LIB-115]
Availability1
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