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Found 1 from your keywords: author=Bruton, Garry D.
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The management of technology and innovation: a strategic approach
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White, Margaret A. (Margaret Alice)Bruton, Garry D.

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and rea…

Edition
2nd ed.
ISBN/ISSN
9780538478229
Collation
xxii, 388 p. : ill. ; 24 cm.
Series Title
-
Call Number
[TIN-LIB-114]