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Marketing 6.0: The Future is Immersive
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…
- Edition
- -
- ISBN/ISSN
- 9781119835387
- Collation
- vii, 247 p.. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 685.8 KOT m
Marketing 5.0: Technology for Humanity
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…
- Edition
- -
- ISBN/ISSN
- 9781119668572
- Collation
- xii, 206 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Code: And Other Laws of Cyberspace, Version 2.0
This second edition, or Version 2.0, of Code has been prepared through the author's wiki, a web site that allows readers to edit the text, making this the first reader-edited revision of a popular book
- Edition
- Version 2.0.
- ISBN/ISSN
- 9780465039142
- Collation
- xvii, 410 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 343.0999 LES c
Cyberethics: morality and law in cyberspace
The Sixth Edition of CyberEthics: Morality and Law in Cyberspace provides a comprehensive examination of the social costs and moral issues emerging from the ever-expanding use of the internet and new information technologies. Focusing heavily on content control, free speech, intellectual property, and security, the sixth edition offers a legal and philosophical discussion of these critical issues
- Edition
- 6th ed
- ISBN/ISSN
- 9781284081398
- Collation
- xii, 244 pages ; 23 cm
- Series Title
- -
- Call Number
- 175 SPI c
Ethics in information technology: a practical guide
This reference text introduces concepts of computer and Internet crime, ethics in information technology, and privacy techniques. It comprehensively covers important topics including ethical consideration in decision making, security attacks, identification of theft, strategies for consumer profiling, types of intellectual property rights, issues related to intellectual property, process and…
- Edition
- -
- ISBN/ISSN
- 9781032249759
- Collation
- 1 online resource
- Series Title
- Cognitive approaches in cloud and edge computing
- Call Number
- 174.96 REY e
A gift of fire: social, legal, and ethical issues for computing technology
In Gift of Fire, A: Social, Legal, and Ethical Issues for Computing Technology, Sara Baase presents a balanced exploration of the social, legal, philosophical, ethical, political, constitutional, and economic implications of computing and the controversies they raise. With an objective computer scientist's perspective, and with historical context for many issues, Baase covers the issues student…
- Edition
- 5th ed
- ISBN/ISSN
- 9780134615271
- Collation
- xviii, 536 pages ; 24 cm
- Series Title
- -
- Call Number
- 303.4834 BAA g
Cyberethics: morality and law in cyberspace
Cyberethics: Morality and Law in Cyberspace, Seventh Edition provides a comprehensive and up-to-date investigation of the internet's influence on our society and our lives. As internet use expands and new informational technologies are developed worldwide, unprecedented social and moral issues continue to emerge. This crucial and timely resource addresses problems of censorship, intellectual pr…
- Edition
- 7th ed
- ISBN/ISSN
- 9781284184068
- Collation
- x, 253 pages ; 23 cm
- Series Title
- -
- Call Number
- 175 SPI c
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
Search engine optimization all-in-one for dummies
Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to inc…
- Edition
- 4th.
- ISBN/ISSN
- 9781119837497
- Collation
- pages cm
- Series Title
- -
- Call Number
- 025.04252 CLA s
Discovering computers: digital technology, data, and devices 17th. Ed.
DISCOVERING COMPUTERS: DIGITAL TECHNOLOGY, DATA, AND DEVICES, 17th edition, teaches you not only the basics of technology, but also how you will use it -- and the responsibilities that go along with being a digital citizen. Focusing on current technology, the content addresses convergence of devices and platforms. Each module integrates practical how-to tips, ethics issues and security topics, …
- Edition
- 17th ed.
- ISBN/ISSN
- 9780357675366
- Collation
- x, 624 hal. ; 23 cm
- Series Title
- Shelly Cashman series
- Call Number
- 004 DIS
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