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Cutting-Edge Digital Marketing : How to Attract Customers and Increase Online…
Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc.…
- Edition
- -
- ISBN/ISSN
- 9798739143136
- Collation
- 113p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.872 ANT c
Advertising, promotion, and other aspects of integrated marketing communications
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780324593600
- Collation
- xx, 668 p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-161]
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